Day in the Life of an Intern - Isabel Jacobs
- Created: 23 June 2014 23 June 2014
Isabel Jacobs thoroughly enjoyed her eight week internship with Health and Fitness Travel in the UK. Isable said "It couldn't have been more worthwhile. The experience was incomparable to the other internships I've done, where filing and clock-watching were main activities. At Health and Fitness Travel I was really made to feel a part of the team, carrying out a variety of different tasks and with some real responsibility".
Here Isabel shares the a typical day in the life of an intern:
As soon as the day began at nine o'clock I would have an action list of tasks to do. One of my main responsibilities: to write a number of interesting blogs to go on the company website. This involved researching around the topic, coming up with my own ideas, structuring the blog correctly and writing in a casual and friendly style, which was different to the academic writing that I'd been used to. I also learnt a lot about SEO (Search Engine Optimisation).
I was also responsible for writing some of the website content. This created an oppotunity to enhance my copy writing and editing skills and I even wrote several new pages and helped with the design and marketing of a new product range.
The travel specialists team are always on the lookout for new luxury healthy holidays to sell to their clients, so when a new one is commissioned I would write up the product information which will appear on the website. This was a very enjoyable task but beware after browsing the wonderful photo galleries, you'll have a severe case of wanderlust!
Isabel at her desk at Health and Fitness Travel HQ
One of the most worthwhile skills I learnt during my time at Health and Fitness Travel was how to write a press release. The support and feedback I was given throughout the process was second to none. Writing an effective press release is so important; it's the key to getting your product marketed to clients. I was so pleased to be given the opportunity to have a go at such a crucial task and I felt so satisfied and proud when I finished my first one.
Something that I really enjoyed during my internship was the research aspect; I was given a task to find new brands to target for cross-marketing purposes, which could include anything from luxury gyms to healthy food companies and travel luggage specialists. This is an essential job, as it'll help to expand the company's presence and take it to new heights in the future.
My more day-to-day tasks involved uploading material to the social media sites, which are key to spreading brand awareness. I used Twitter daily to interact and tweet people with recommendations and advice. I also uploaded a couple of the many colourful and inviting holiday photos to our Pinterest boards each day and made sure they were organised and looking good.
Our UK Twitter page
Our UK Pinterest page
I never thought that I'd learn this much during my internship; not only did I gain essential knowledge about marketing and PR, the fields I'd like to go into once I've graduated, but also about the health, fitness and travel industries, which I am now even more passionate about than before. I improved my transferable skills, including organisation, multi-tasking, time management and communication within the workplace, which will prove invaluable to me in the future.
So, if you're looking for a placement which will help you to reach your full potential, with a variety of dynamic and worthwhile tasks, and which will enhance your knowledge of the health, fitness and travel industries, then I'd highly recommend an internship with Health and Fitness Travel.
Interested in an Internship? We have current opportunities in Australia - Visit our Jobs Page to apply.